Beat Labs -
The VR/MR World of Rhythm & Music
Agenda
PDF
Overview ▲
Beat Labs
is an open sandbox for rhythm games in
Virtual and Mixed Reality (VR/MR). Inspired by
Beat Saber - the classic VR
title that so far has generated more than
$250 million!
We have an ambition for Beat Labs to become something more than
Beat Saber by providing
a platform for immersive experiences
rather than being a single game. A platform for music and
rhythm-based mini-games, powered by content created by us,
the community of players and
AI (Artificial Intelligence).
One of the biggest selling points of Beat Labs is the
sheer number and variety of songs the players
can choose from. There's tens of thousands of beatmaps (levels)
created by Beat Saber community that we tap into.
Beat Labs is highly customizable to cater to
various players preferences. This includes the ability to choose
the type of gameplay, an environment in which the game takes
place, custom models of weapons and destructible objects and
more.
The customizations described above are part of what makes Beat
Labs an extensible platform. The content that
the community creates may even introduce novel gameplay
mechanics that we haven't yet thought of. This approach is
similar to other, highly popular and profitable platforms, like
Fortnite,
Minecraft
or Roblox.
Gameplay ▲
The following are some examples of immersive experiences wich
players can already play through.
K-Pop Concert - An Immersive Experience (
Full Video
)
The Matrix - An Immersive Experience (
Full Video
)
Mixed Reality - Miracle by Ellie Goulding (
Full Video
)
Retro Environment - The Motto by Tiësto and Ava Max (
Full Video
)
Market ▲
Meta (Facebook) Quest 1, 2, 3
-
Leading VR/MR headset for mass consumer market in
North America and Europe.
- Over 20 million units sold so far.
- Dedicated Meta Quest Store for games and apps.
- Recently allowed by China to their market.
Quest 3
PICO 4
-
Leading VR/MR headset in East-Asian markets, eg.
China, South Korea and Japan.
- Also availale in Europe.
- Dedicated PICO Store for games and apps.
PICO 4
Apple Vision Pro
-
Set to become a
game changer in the VR/MR market.
-
Highly anticipated and will generate
interest in VR/MR market in general.
-
Dedicated App Store for games and apps
designed for VR/MR.
Vision Pro
Other VR/MR Headsets
-
Big market of PC VR (wired) headsets with
SteamVR - the largest store for games.
-
Google & Samsung are expected to join the
VR/MR market in 2024.
-
Valve is reportedly working on their own
standalone VR/MR headset.
-
Pimax with a novel headset that combines
features from the Nintendo Switch console and standalone
VR/MR headsets like Quest or PICO.
VR/MR Headsets
Audience ▲
Beat Labs, as a platform, aims to cater to the needs of a
diverse playerbase:
-
Young adults, regular gamers, usually looking
for fast-paced, reflex-base, competitive
gameplay.
-
Adults, casual gamers, usually looking for
more laid back, fun gameplay, In the VR/MR
context commonly used as a way to get and
stay fit.
-
Seniors - growing playerbase of casual gamers looking for
novel, fun and relaxing gameplay that can
also keep them in good shape.
Business ▲
There are many potential approaches to monetize Beat Labs:
-
Each VR/MR headset vendor has or will have their own
dedicated stores. For example: Meta Quest
Store, PICO Store, Apple App Store, Google Play. There is also
an independent portal and store - SideQuest -
which lets players easily install 3rd party games and apps.
-
The simplest approach would be to offer a
single time purchase
in those stores. However, we can do better than that.
-
As Beat Labs is a platform, with practiacally limitless
content to be created for it, we can offer
DLCs (Downloadable Content) either through
subscriptions or
micro-transactions using virtual or real
currency.
-
Examples of the purchasable content that
players may be willing to pay for are:
- Songs (levels).
-
Environments in which the game takes
place. This includes generic visuals as well as
themed-ones, eg. Halloween, different holidays, specific
to the music band, etc.
-
Skins - 3D models for weapons,
destructible objects, avatars and more.
-
Gameplay mechanics - these would allow
players to choose how the game is played. Slashing,
punching, hitting, shooting, shielding, deflecting and
more.
-
Mods - custom, in-game modifications that
can introduce major features, like displaying lyrics of
the song being played, a screen for the music video,
visual effects and more.
-
Sounds and other customizations - to
accommodate the unique preferences of each player.
-
Another idea is that we could utilize the code, the assets and
basically anything that was created for the purpose of Beat
Labs to develop entirely distinct games that
could be marketed and sold separately, with whatever business
model we would deem fit for them.
Statistics ▲
Below are statistics from different analytics platforms.
Click an image to enlarge it.
‣ Unity Gaming Services - Analytics
‣ PICO Lab - User Engagement
Outside China
Active Users Trend
Time Spent Per User
User Layering Trend
China
Active Users Trend
Time Spent Per User
User Layering Trend
‣ SideQuest - App Metrics
Quest
PICO
Marketing ▲
We implement various marketing strategies to expand our
playerbase. At the heart of these strategies is consistently
prioritizing the community:
-
We're utilizing traditional channels for
advertisements, such as Facebook and
promotional opportunities on SideQuest (a hub for third-party
games and apps compatible with Meta Quest and PICO).
-
We're engaging with existing communities of
gamers and enthusiasts in the VR/MR space through Facebook
Groups, Discord servers, Reddits, and similar platforms.
-
W're collaborating with game reviewers and
influencers in the VR/MR domain on outlets
like YouTube, Instagram or TikTok.
-
With the launch of Apple Vision Pro, we anticipate that being
among the first to offer a game for that system will garner
significant visibility in the Apple App
Store.
Team ▲
‣ Marek Stój
An experienced software developer. During
his professional career spanning more than 15 years, he
worked with technologies like .NET,
C#,Android, Java, Big Data, Scala,
Unity 3D and many others. For a few years
now making his dream come true by working in the
game development industry.
www.linkedin.com/in/marekstoj
‣ The Community
The community gathered around Beat Labs is what ultimately
makes the platform awesome. Players and content creators,
like custom level designers, 3D modellers and modders are
first-class citizens here. Their voice is heard and greatly
contributes to the decision making behind the direction and
the shape of Beat Labs.
dsc.gg/beatlabs
‣ Wanted
We're always on the lookout for passionate specialists
(juniors as well) who might want to join us in our efforts.
Here's a (non-exhaustive) list of roles we'd like to see on
board:
-
Graphics Programmer - Unity 3D, shaders,
effects, optimization, etc.
-
3D Artist - models, animations, low-poly.
-
Gameplay Developer - Unity 3D, gameplay
and logic.
-
Backend Developer - C# and Microsoft
Azure cloud.
- UI/UX Enginner - web and Unity 3D.
-
Musician(s) any instrument, any genre.
-
Sound Designer DAWs, synthesizers, etc.
-
Community Manager - Discord, social
media.
-
Marketer - marketing campaigns, social
media, SEO.
-
AI Specialist - LLMs, ChatGPT, data
analytics.
Contact ▲
Feel free to contact us via any of the social media platforms
listed in the Links section or via e-mail:
beat.labs.game@gmail.com.
Links ▲
Website:
www.beatlabs.dev
SideQuest (version for Quest):
sidequestvr.com/app/3832/beat-labs
SideQuest (version for Pico):
sidequestvr.com/app/12483/beat-labs-for-pico
Discord:
dsc.gg/beatlabs
Facebook:
www.facebook.com/BeatLabsGame
Odysee (videos):
odysee.com/@BeatLabs:f
Instagram:
www.instagram.com/beat.labs.game
TikTok:
www.tiktok.com/@beat.labs.game
itch.io:
marek-stoj.itch.io/beat-labs
LinkedIn:
www.linkedin.com/company/beat-labs-vr/
Patreon:
www.patreon.com/BeatLabs